Views
- architecture informed by and replicating the profitable selling of
semiotic space by the advertising market.
common examples include advertising "space" in newspapers, magazines, television programming, bus ads, bus wraps, bus benches, bus shelters, outdoor billboards, building ads, muzak ads, webpages banner ads, radio spots, movie placements, direct mail pieces, etcetera.
often related to Branding and Brand Name Architecture.
- related: [[Brand Name Architecture]]? ~ [[Hypersurface Architecture]]? ~ multimedia architecture ~ [[semiotic architecture]]? ~ [[World Class Architecture]]?
- source: design-l, 1999, a connotation coined during a debate between [[author:spN]]? & author:bc
- creator: author:bc
- type: [[open]]?
- architecture as image.
- related: [[semiotic architecture]]?
- source: glossalalia, 13 Feb 1999
- creator: author:bc
- type: [[open]]?
- architecture created by and for corporate marketers.
"ON BEING COMPLICITY WITH CONSUMER CULTURE:
Let's examine my alleged complicity with consumer culture. My example is my suggestion that TV projections on wallpaper and curtains has been misinterpreted; I am not extending the power structure (given through the media) by suggesting that we extend the media into further reaches of our home environment. I am instead suggesting is that the greed for more surface exposure and more effects by the ad-media, be accommodated but then met by the new mutated forms, the deconstructed forms of architecture (which are taking place because of further pervasive effects of technology). If there is such a possibility for such an intertwining between ad media and architecture (and these days, it seems more and more likely that it will not have anything to do with what you or I want, but what the marketplace realizes) then the combination between media and mutant form will result in subtle interrogations of media content, not a mere presentation of them."
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